Ok, So now you've landed, you've planted the flag... So now what?

Direct Mail Marketing!

Direct mail works, and on many different levels.

1. Targeting - You can place your ad in the hands of anyone with a mailbox all the way down to a neighborhood.

2. Visibility - Not only do they receive the mail piece, but you can place information they would like to keep. they can access your information at any time as long as they keep the piece.

3. Trackability - You can track the response several different ways from using specialty phone numbers or websites and couponing also tracks the direct walk in response by making them use the mailer as a Coupon For the Discount or Service.

4. Expense - Over all the the expense is LESS than other advertising mediums as the audience is narrowed down to the clients who could most use your services in the areas you want!

Questions You May Have...

    Some of the questions you may have when starting a successful advertisement campaign are: How can you use direct mail advertising to expand your customer base and increase your profits? Should you use letters or postcards or snap packs & what other types of direct mail pieces are there? How can you increase your direct mail response? These are just a few of the questions answered on this website.

How Do I Use Direct Mail to increase my customer base and my profits?

   Systematic Direct Marketing. In order to attract, retain and nurture a list of highly profitable customers, you need to craft your direct mail around a number of marketing activities that can start in a fairly simple way, but over time develop into a highly sophisticated set of processes. Each direct marketing cycle will create a set of clients who can start providing you with referrals. These low cost prospects will supplement the prospects that you attract through your normal ongoing lead generation techniques, yielding an ever-increasing prospect base for you to convert into customers. Direct mail can be a powerful addition to your overall marketing program. But it requires quite a bit of research and planning to do it right.

What type of Mailer should I use?

    That is a question of how much information you are going to provide your potential buyers.  Will you be using images to convey a message? Are You Pre-Qualifying someone using a financial institution? Will there be a mass amount of verbiage? What are you selling? Will you be offering discounts? Couponing? Since there are so many questions, we can help you make the right choice based on your business and the offers you are making.

So Now the Big Question - Why Should "I" Use Direct Marketing Services?

    Experts estimate that your prospects and customers are bombarded with more than 3,000 advertisements (direct mail, email marketing, radio/TV advertising, billboards) every day. Direct mail marketing addresses some of the biggest challenges in advertising a business - lead generation, converting leads into high quality customers and then systematically growing customer profitability.  Direct advertising helps you get through the ‘marketing noise’, and delivers a high return on investment for your advertising dollar.

    With consumers being bombarded with so many choices, they seldom, if ever, buy at the first contact. In fact, it can take anywhere from 5 to 20 contacts before they have trust in your company before they finally purchase your product or service. Little wonder that so many entrepreneurs and sales people hate cold calling as the chances of success are very low.  An alternative to the pain of cold calling is a consistent set of processes that attracts qualified leads to your business, and then keeps them in the loop until they convert into customers. Systematic Direct Marketing is that set of processes - a strategy based on direct marketing methods which will deliver an immediate and sustainable sales improvements:

• Your lead generation costs will decrease.

• Converting leads into sales will not be due to over the top price discounts.

• Your quality clients will form enduring relationships, providing you with profitable repeat sales.

If direct marketing is the solution, why isn’t everybody using it?

   For starters, many business executives get seduced by glamour advertising – where advertising agencies vie to see how ‘creative’ they can be with your advertising budget. Sadly, this approach is both expensive and ineffective. Even worse, no measurement criteria are established to track the effectiveness of these expensive advertisements. Literally a case of pay and pray.

   Possibly the main reason that many businesses don’t base their advertising strategy around this type of advertising is that it requires setting up several marketing processes, and many smaller business owners don’t have the direct marketing know-how nor do they have the time to do this.

   The good news is that most of these systems are not too difficult to set up, and many are relatively inexpensive to implement. The smart approach to systematic direct advertising is to introduce the easy / low-cost approaches first, and then use the newly-generated additional cash flow to fund the more sophisticated and more expensive methods.

  Here is some more information you may or may not have considered...

• 98% of Americans Have A TV.  How many of them are watching the station you advertise with?

• 96% have a Phone.  How many them answer? Hang Up?

• 81% Read the Newspaper.  How many of them read the section your in?

• EVERYONE has a Mail Box.  How many of them see it?

Want to get started, but don’t know how?

   Our company has been delivering direct marketing services to both large and small businesses. We can deliver a practical advertising solution that suits your needs, stage of marketing sophistication, and budget. Contact Loft 9 Marketing 623-266-2084 – we can start delivering direct marketing results within a few weeks.

Direct Mail Works!!! Let it Go To Work For You Today!!!